Magazines Assert Their Power to Sell (New York Times)As advertising spending in magazines continues to decline, publishers are intensifying their search for revenue from marketers.
?Biggest Loser? Is Winner for a Magazine (New York Times)The collaboration between Prevention magazine and NBC?s hit weight-loss show has grown beyond mutual promotion to best-selling books, specialty magazines and an online club.
Dispatches: Journal glosses over | Chat is 'mere abuse' | Call of independence (Guardian Unlimited)Magazines Journal glosses over With a sudden blast of guitar rock, the Wall Street Journal last week unveiled WSJ., a new glossy supplement that serves as Rupert Murdoch's first significant addition to the brand since his purchase of Dow Jones last year. Assembled at the Pierpont Morgan library, the gathering of senior executives, including Robert Thomson, managing editor of the Journal, ...
Magazines hold their own against internet (Mad.co.uk)Magazines remain the preferred source of information when it comes to reading about hobbies and specific markets, according to a survey from magazine subscription website magazinesbymail.net. The survey found 66% of people trust magazines for industry news, with just 7% preferring the internet.
