Kambakkht Ishq is a HIT




It has been proved that out-and-out entertainer created with conviction
has always generated an unparalleled euphoria amongst the masses.
The advance booking for Sajid Nadiadwala’s KAMBAKKHT ISHQ which opened
in advance on a Sunday instead of the customary Wednesday saw
serpentine queues at all multiplexes.


Short but strong is the mantra of Pooja Madan

Pooja Madan who shot to fame with Amaanat is back after a long time on
small screen with Rajan Shahi show, Swarg on Colors. She plays the
mother to Pracheen who dies in the show.


Gopi Gopika Godavari will soon hit Theaters

‘Gopi Gopika Godavari’ is directed by Vamsi and produced by Valluripalli Ramesh; under the banner of Maharshi Cinema. The film stars Venu and Kamalini Mukherjee in the lead.


Dimple & friends cheer for Akshay, son Aaarav sits through Kambakkht Ishq

Kambakkht Ishq is the first Akshay Kumar starrer that his son Aarav stayed awake watching till the end, thanks to his naani Dimple Kapadia who not only cheered the film at a private screening on Wednesday night but also made sure Aarav remained enthused.

It hasn’t been an easy time for the gorgeous Dimple Kapadia. In spite of a cloud hovering over her happiness, what with sister Simple seriously ill for some time now, Dimple was prominently present at Akshay’s special screening of Kambakkht Ishq on Wednesday evening.

Not too many people know this. But Akshay Kumar’s biggest fan is his mother-in-law Dimple Kapadia. Taking time off from looking after her ailing sister, Dimple showed up at Akshay Kumar’s special screening with 30 of her friends. And Dimple enjoyed herself thoroughly.

Says Akshay shyly, ”My mother and mother-in-law are my biggest supporters. My mom came with about 120 of our friends and relatives. My mom-in-law had invited 30 of her friends. And they seemed to be having a good time.”

Dimple makes it a point to watch all of Akshay’s major films and insists on bringing her pals along. But she also makes it very clear that the most important man in her life is Akshay’s son Aarav.

”That’s true,” laughs Akshay. ”In fact I value my mother-in-law and my son’s opinion the most.”

Aarav known to doze off at all of Akshay’s Premieres stayed awake right till the end of the special screening of Kambhakkt Ishq. ”My mother-in-law made sure Aarav was comfortable. Both of them kept laughing throughout the film and that’s a good sign.”


Why makers of Kambakkht Ishq thanked Pooja Batra in the opening credits

Leggy actress Pooja Batra, who starred in films like Virasat, Haseena Maan Jayegi etc., maybe missing from the Bollywood scene after she tied the knot

with hubby Dr. Ahluwalia; however she still continues to make her presence felt in Bollywood in a rather unique way.

At the previews of Kambakkht Ishq which took place yesterday, viewers were

surprised to see Pooja’s name being featured in the opening credits of the film. Considering that Pooja has been missing from the Bollywood action for a

while now, we decided to find out why she was being thanked by the makers.

Speaking to a spokesperson from Sajid Nadiadwala’s office, we got the information we wanted. “Pooja was instrumental in fixing meetings with Hollywood

bigwigs such as Sylvester Stallone, Denise Richards and Brandon Routh. Pooja, as we all know, is now based in LA since a few years and when we got to know

that she is in touch with some Hollywood bigwigs, we immediately asked her if she could help us set a meeting with some of them. She was more than helpful

and coordinated a lot in getting the Hollywood stars on board. Hence, it was apt that we thank her for this sweet gesture,” said the spokesperson.

Pooja was even present at the special screening of the film which took place on Wednesday night.

One thing is for sure, Pooja is well connected not just in Bollywood but even in Hollywood.


Kambakkht Ishq: Falls short of expectations

Viraj (Akshay) is a Hollywood stunt man who doesn’t believe in marriage
and lives by the belief that women are good for only two things. When
he comes to know that his younger brother Lucky (Aftab) is getting
married, he rushes to break it off. At the same time the bride,
Kamini’s (Amrita) best friend Simrita (Kareena) too rushes in
dissuading her from getting married to a ‘second hand’ person aka a
stuntman. But it is too late as the couple has already made up their
mind.


Aishwarya’s Tamil Stumps Rajnikant

Aishwarya Rai has many hidden talents. One is her ability to grasp languages quickly. This, the unit of Shankar’s Robot discovered while shooting with
Aishwarya. She was required to hold her own against the glib-talking
super-talking Rajni Sir.


Luck favours Akshay Kumar’s Kambakkht Ishq?

Akshay Kumar’s bad luck run at the box office is all set to end with
his latest release Kambakkht Ishq that releases in theaters on July
3rd. At least that’s what numerology suggests according to famous
astro-numerologist Bhavikk Sangghvi.


Hans Baliye finale postponed

Star One and Violet Pictures, reality show ‘Hans Baliye’ was all set to
conclude but due to Karishma’s absent, the finale had to be postponed.
The vivacious actress was out of country for some personal reason and
will be returning today.


The Eternal Love Story of Prem-Heer Takes a Generation Leap

Star Plus’ hit prime time show “Kis Des Main Hain Mera Dil” takes a six
year leap. Watch the eternal lovers Heer and Prem’s journey take
another dramatic turn. Misunderstandings tear apart the lovers as
circumstances make Heer believe that Prem betrayed her trust while Prem
too feels the same. Then, Heer decides to move on as she is unable to
bear the betrayal anymore. They are both unaware that it was just a
mere misunderstanding.


Despite NEW YORK, disasters continue to dominate

Ok, so NEW YORK has been a huge success while coming weeks promise
jumbo size entertainment as well, what with KAMBAKKTH ISHQ, SHORTKUT -
THE CON IS ON, SANKAT CITY, JASHNN, LUCK, LOVE AAJ KAL, AGYAAT and
KAMINEY arriving in quick succession. However, it would still be too
early to forget some of the recent disasters that Bollywood has faced
during the fortnight gone by.


Akshay Kumar: I personally know of men who are born MCPs

Akshay Kumar is playing a MCP in his forthcoming release ‘Kambakkth
Ishq’ who believes that he would never ever get hitched with just one
woman for his entire life. However, his character falls in love, and
how! Ending up exclaiming ‘Hai Yeh Kambakkth Ishq’, he goes on to
proclaim that while men are from Mars, women are not from Venus, but in
fact Heaven. Getting ready for his return to India so as to be in time
for the film’s premier, Akshay Kumar chats with Joginder Tuteja over
phone from USA where he had gone with his family for a holiday.


Kambakkht Ishq enters the digital space with Hungama Digital Media

In an era where everyone has access to at least one digital screen: mobile or computer, the makers of Kambakkht Ishq and Hungama Digital Media (Hungama) today announced the launch of a unique bouquet of digital promotions that gives Bollywood fans across the country, a connect with the film anywhere they go. The digital services which are conceptualized, designed and executed by Hungama aims to create fervor and excitement about the film through varied avenues like the Kambakkht Ishq mobile game, a mobile Voice VAS service by Akshay Kumar and Kareena Kapoor and a blog written by the film’s director Sabbir Khan on www.bollywoodhungama.com

The Kambakkht Ishq Mobile Game is a fun-filled racing game which allows users to play the role of Akshay Kumar and highlights the bittersweet gender wars between the two protagonists of the movie. The user has to complete various stunts and collect objects in the exciting and fast paced racing game to complete the game. In the mobile voice VAS service, Akshay Kumar reveals a few of his stunt tips for all the young aspiring stunt men; and Kareena Kapoor advices women on beauty tips. All people have to do is pick the phone, dial a number and listen to the stars of Kambakkht Ishq speaking to them.

Commenting on these unique initiatives, Neeraj Roy, Managing Director and CEO, Hungama Digital Media said, “India is the fastest growing mobile market with over 400 million subscribers; and with over 50 million people accessing the Internet, movie makers clearly cannot ignore the digital space anymore. With Kambakkht Ishq, we have explored both the internet and the mobile platforms, with promotions that capture the essence of the film that has such a great international appeal.”

Elaborating on this, Sajid Nadiadwala said, Kambakkht Ishq is an action-packed, romantic comedy that will appeal to everyone. This movie also tickles the ‘war between the sexes’ that the youth will especially connect with. We needed to promote the film through platforms where youngsters are present and today I see every young boy or girl digitally connected, either with a phone to their ear or their eyes on a computer screen. We are Nadiadwala & Grandsons are very keen on exploring innovations in marketing, and Hungama has given us a great platform to create some fun elements of the film.”

Added director of Kambakkht Ishq, Sabbir Khan said, “This film is extremely unique in the way it has been written and directed and keeping in line with that I wanted to promote this film through distinctive platforms. Since this film also stars international celebrities like Sylvester Stallone, Denise Richards and Brandon Routh, I thought it would be best to use the digital platforms that give fans in international markets an insight of the film before its release. I am extremely excited about the blog on Bollywood Hungama to keep fans updated with the latest about the film.”

The stars of the film Akshay Kumar and Kareena Kapoor were also present during the launch today. “I have always looked forward to doing an exciting film like Kambakkht Ishq and the film being translated into a game and a voice service on the mobile platform. Both these are extremely innovative and entertaining. I hope my fans especially enjoy the ‘Stunt Tips’, but they must all be very careful while doing them,” said Akshay Kumar. Kareena Kapoor added,”I loved sharing my style tips with my fans. I hope all the ladies love the all my style tips”

Each and every filmmaker wants to give his film immense attention before its release to create a space in the audiences’ minds that does not merely create awareness but instead goes a step further to ensure a ‘buy-in’ to the film by creating a sense of anticipation and excitement. Kambakkht Ishq is a perfect example where digital marketing is used beyond just run of the mill concepts to using the platforms to connect people with the stars and movie concepts.


Yash Raj Films to sue scriptwriter for New York charges

It looks like Suchita Bhatia who has leveled charges of plagiarism against the makers of New York is in trouble.

Yash Raj Films, the producers of New York, have decided to take legal action against Bhatia for alleging that the script which was made into New York was originally suggested to Yash Raj three years ago by her.

Confirming these developments, New York director Kabir Khan says, “This is really unfortunate. I wonder which cave this girl was living in so far to suddenly wake up five days after our film released to realize that New York is about three friends against a 9/11 backdrop.”

Kabir sees this as nothing but opportunistic timing. “It’s a great method of getting her 15 minutes of fame. Yes, we’re planning to sue her and make an example of this sort of post-success harassment that filmmakers go through.”

The director is very angry. “Why does one have to keep fighting to protect one’s integrity? By suing this girl I hope to discourage such frivolous charges in the future.”


Aishwarya gets Karate training

Rajnikant’s mega budget next Endhiran starring him along side Aishwarya
Rai seems to have garnered a lot of curiosity as the makers are keeping
the production a close guarded secret. But the audience interest about
it seems to be multiplying day by day as inside details are being
leaked out. We managed to find out one such inside info about Aishwarya
Rai’s character in the film.


Shahid and Priyanka - Are they on or off?

Few Mumbai tabloids had claimed that the affair between Priyanka Chopra
and Shahid Kapur had gone kaput. However, the couple has been spotted
at various spots of the city after that.


John read the holy Quran for New York

Both critics and the audience are full of praise for John Abraham’s
superb act as a Muslim character who takes to terrorism in Kabir Khan’s
just released New York. But not many are aware of the preparations John
underwent for bringing authenticity to his character.


I had no inhibitions going ultra glam: Amrita Rao

Amrita Rao’s new hot look for her upcoming film Shortkut has become the
talk of the town. Even her hardest critics have been silenced by the
élan with which she has carried her new alluring look sporting the most
glamorous costumes. If you wondering how did an actress who was being
termed to have a sati-savitri image carried the transformation so
successfully?


‘Kambakkht Ishq’ first exclusive screening held last night

Akshay Kumar, Kareena Kapoor

Download K.I wallpapers

The first screening of the much-awaited biggie KAMBAKKHT ISHQ was held last night [30th June] at Adlabs, Film City. It was an exclusive screening, with the cast and crew of the film watching it for the first time. Present on the occasion were Kareena Kapoor and Saif Ali Khan [who arrived with his kids], Babita Kapoor, Dinesh Vijan [Saif’s producer-partner in LOVE AAJKAL], Viki Rajani of Eros and those associated with the film. Producer Sajid Nadiadwala and his wife Wardha played perfect hosts.

Meanwhile, lead man Akshay Kumar flew from London last night and is expected to watch the film tonight.


Dilip Kumar hospitalized

Thespian Dilip Kumar was admitted last Sunday at Mumbai’s Lilavati hospital with symptoms of malaria. The veteran actor and winner of numerous prestigious film awards is 87 years old.

Dr Jalil Parkar, respiratory and pulmonary consultant at Lilavati hospital, where the actor was admitted on Sunday, said ”Dilip Kumar has been detected with falciparum malaria, but after taking anti-malarial medicine and antibiotics, his condition is stable now.”

Dilip Kumar’s wife and former actress Saira Banu said, ”He is much better now, and we hope he will be discharged within 2-3 days”.

Bollywood Hungama prays for the speedy recovery of this legendary actor.